Case Study:  Media Training Client:  BNP Paribas

BNP Paribas hired Rhonda Silva and her team of consultants to train the San Francisco district manager of BNP's merchant banking division. Silva introduced broadcast journalist/media trainer, Greg Lefevre to train the manager. Lefevre customized the training to focus on news angles and positioning for BNP's story, in addition to creating a tip sheet for the client to use in the future.

"Thank you for a wonderful session that was both challenging and engaging on all levels," said Lesley Gordon-Mountian, vice president of corporate communications for BNP Paribas. "I know I have come away with a newfound respect and admiration for the journalistic profession," said Gordon-Mountian.

The Results
The bank has subsequently brought Silva and her media training consultants back on board for three additional customized coaching sessions, focusing on broadcast, print and trade media.

For more information on Optimum Media Training services and rates, please contact us at 925-323-7774.

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