Media Training & Coaching Services

Our training and coaching sessions are conducted by real reporters that ask real questions for real results. By attending one of our sessions, you will learn how to deliver critical key messages and newsworthy content with conviction, passion, and credibility.

The program was developed by Optimum's founder, Rhonda Ellen Silva, and Greg Lefevre, a former bureau chief of CNN, and a team of senior level public relations practitioners, print and broadcast journalists. Learn more about our media training & coaching services. Learn more about our media training & coaching services »

Our tagline is "delivering critical key messages and newsworthy content with conviction, passion and credibility." Our media coaching and training services are designed to do just that — help you craft and hone messages that set you apart from your competition.

"Great tips on specific techniques to turn what could be considered negative by the media, to positive." Brian Pridgeon, Director of Product Marketing for Seagate "This media training workshop helps you to know where you are, and where you could go. It's an excellent start for any professional having to deal with media interviews." Kavita Nath, Marcom Manager, South Asia, Logitech "It is a very effective course that provides the main ideas and tips in a simple and practical way." Albert Chan, Regional Director, Hong Kong & China, Logitech "Course material is great. Easy to understand to get to the point. Live interviews were very useful to see the results right away and improvement we made." Asia Pacific Business Development Manager, Notebook Essentials "Trainer was well prepared and understood our business. Excellent course curriculum." Area Sales Manager, SEA

Once your staff is trained — what's next?

Custom Corporate Services

Optimum works with an array of public relations firms, offering our clients a conduit to service providers for producing and distributing press, audio or video news releases, audio or video public service announcements, satellite feeds, and Web-based virtual tours. Through our network of providers, Optimum will put you in touch with leading industry experts to increase the effectiveness of your overall public relations or marketing objectives. Learn more about our custom corporate services »

For more information on Optimum Media Training services and rates, please contact us at 925-323-7774.

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