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FOR IMMEDIATE RELEASE
OPTIMUM MEDIA TRAINING IS LAUNCHED WITH A HOST OF NEW CLIENTS
Firm Emphasizes Media Coaching and Skills Training
SAN FRANCISCO - Optimum Media Training www.OptimumMediaTraining.com, a cutting-edge media coaching and skills training agency,
announced new client acquisitions and ongoing campaigns.
Combining the talents of seasoned public relations professionals, founder Rhonda Ellen Silva launched the firm to offer creative communication solutions to clients,
ranging from Fortune 500 to sole proprietorships.
As former CEO of Blue Skies Marketing & Public Relations, one of the country's first virtual agencies, Silva maintains a network of PR practitioners offering client access to a central
resource of senior level professionals, from a variety of backgrounds and industries.
"We offer the perspective from the corporate and agency side, and many of us have newsroom and journalism experience as well. Media coaching requires the inquisitiveness of a reporter,
the thoroughness of a trained researcher, and the energy of a veteran PR manager," said Silva.
Optimum formed key alliances with nationally renowned journalists to develop customized media training and coaching programs. Greg Lefevre, former bureau chief of CNN San Francisco,
co-developed the programs with Silva and a team of print journalists from U.S. News & World Report, the San Francisco Chronicle and other media outlets. Optimum recently created a
custom program for 400 cancer survivors, volunteers and caregivers for the American Cancer Society.
"Optimum did a marvelous job preparing and executing the media trainings for our American Cancer Society legislative ambassadors. They presented the information in an entertaining,
fun and memorable manner. Participants said it was the best training they had ever attended," said Beverly Butler, Vice President, Marketing and Communications, California Division,
American Cancer Society.
"Now, more than 400 people have the tools to be better spokespeople for the Society. Optimum exceeded my expectations and Lefevre deserved the standing ovation he received," said Butler.
In addition to the American Cancer Society, recent clients include BNP Paribas, a leader in banking and financial services in the U.S. Europe and Asia; Chris Joseph Communications, a
PR agency specializing in healthcare; 3Dconnexion, a Logitech company and the Cord Blood Registry, the world leader in cord blood stem cell banking. Optimum also provides strategic
counsel to the Huttlinger Group, a full service management consulting company focused on the financial payment services industry. Optimum Media Training, headquartered in the Bay Area,
offers client access to the highest level of expertise in media coaching and presentation skills training.
To discover more about this premier media coaching and training firm, visit the company at www.OptimumMediaTraining.com, or call 925-323-7774.
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