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Media Coaching and Training Programs
 Media Training 101 Series of Educational Podcast Tips
The proliferation, global access and evolving interactivity of today's information channels have elevated media training
from a strategic advantage to an essential skill for managing organizational communications. This podcast series, produced
by Optimum Media Traiing and Bars+Tone, and hosted by award-winning network news broadcaster Greg Lefevre, reflects our
commitment to improving the performance of individuals assigned to communicate directly with media. Each episode is designed
to help spokespersons respond better during interviews and become reliable sources of information for print, broadcast and
online news.View the introductory video and sign-up for the podcast »
 Optimum's Media Training and Coaching programs were developed by its founder, Rhonda Ellen Silva,
former CNN San Francisco bureau chief Greg Lefevre, Paul von Beroldingen, senior consultant and coach, and a team of senior level public relations practitioners and print journalists.
The objective of our media training program is very straightforward — to provide the skills and knowledge necessary for you to
become an effective spokesperson.
"Very useful program and made me understand what to talk about when facing the camera and the media. Optimum had a very professional program and trainer." Sarena Chou, Marketing Manager, Logitech Taiwan
"Effective media seminar. Helps to build our confidence when we face the media." Weng-Yew Lin, Regional Product Manager, Business Products, Logitech Asia-Pacific
"Great chance to reflect between 'we thought we are ready,' and "are we really ready for an interview? The subject matter was relevant and informative and the half-day seminar was just the right length." Marketing Manager, Asia Region Mobile Devices
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By understanding the media, learning how to control an interview, and practicing simple interviewing techniques, you will be
able to communicate your company's key messages while establishing yourself as a knowledgeable and charismatic media source.
- Learn how to increase your organization's visibility in the marketplace
- Build your brand equity
- Raise social awareness of an issue
- Learn how to control media interviews
- Become an effective spokesperson
- Be a dynamic and passionate speaker
- Learn how to become an authoritative and quotable source
- Deliver key messages and content with conviction, passion and credibility
View video excerpts
from media training sessions
with Greg Lefevre »
(Approx. 7.7mb)
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For more information on our media training and consulting services, please call Optimum Media Training at 925-323-7774.
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